Cable for work.
The plan is to bring customer conversations into Cable, with a public business profile and a separate work identity alongside your personal chats.
These features are planned and are not available yet. Cable's current preview focuses on group text chat and local assistant tools.
Explore the plansA public profile. A separate work identity.
A business profile would show your trade name, handle, opening hours and services. Customers could start a work conversation from that profile or a Message button on your website.
You would see work and personal chats in one inbox, with filters and quiet hours for work. A second app or phone number would not be required.
- Personal
- Family and friends see you as a person. Those conversations stay outside your business profile.
- Work
- Customers see your business name. A team member or bot added to a work chat would not gain access to your personal chats.
Groups for teams and communities.
A class, shift or small team needs a way to manage who belongs. Planned group controls would let people join by invitation or ask an admin to admit them.
Membership belongs to the group.
Messaging a school or business profile would start a conversation with that profile. It would not automatically join someone to a class or team group.
The exact admin roles and how these groups appear in the inbox are still being worked out.
Find businesses that choose to be listed.
The proposed directory would search public business profiles. Listing a business would be an explicit choice. Personal accounts and private message contents would stay outside that search.
Public means readable.
Cable would be able to read the profile details you publish so it could display and search them. The conversation started from a profile would be end-to-end encrypted.
How handles are claimed, how search results are ranked and what business verification would require are still undecided.
The same message encryption.
The plan keeps work and personal message encryption on members' devices. Cable's delivery service would relay encrypted messages without holding the keys to read them.
How privacy works todayEncryption has limits.
Public profile details, phone numbers, group membership and delivery times would be visible to the service. A member could also copy messages or share them with an assistant.
Business profiles, directories and group administration need more design and implementation work. There is no release date for them yet.
Follow the work.
The specifications describe the intended behaviour and the questions still open. You can read them while trying the current chat preview.